Top Tip no 3
Become a freelancer as well as a business person. Write articles about subjects within your expertise and demonstrate your professional stature. This will build your professional reputation and people will link this with your business. You can contact local magazines, papers or niche publications like Wallpaper and MyDeco.com. Also, many educational bodies commission writers to help develop course material for students, which is a great opportunity for you to educate others and offer your industry expertise.